Apple’s limited choice creates more satisfaction. Less time is spent trying to find the right player, less time (if any at all) is spent wondering if the chosen player was actually the right one, and as a result, more time is spent simply enjoying the purchase.

Read Article

A really good read on why what Apple is doing is right, and why its customers are so satisfied. Of course, being satisfied to this extent does not mean we blindly accept any productthat comes out. Like any body, we complain, and we ask for change. But overall, we would not go the other way.