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Source: Wired.com
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Using a simple scraping tool, a marketer could then turn a list of e-mail addresses into a rich, full-fledged set of markeying profiles, with names, pictures, ages, locations, interests, photos, wall posts, affiliations and names of your friends, depending on how users have their profiles set. Run a few algorithms on that data and you can start to make inferences about race, income, sexual orientation and interests.

While that information isn’t available for all users, Facebook changed its privacy settings in early December so that certain information can’t be made private, including one’s name, current city, profile picture, gender, networks and friend list (the latter can be somewhat hidden from public view).

Anyone with your e-mail address can harvest that information, the company admits.

This doesn’t sound good. I’m still on Facebook and I really do need to cut it from my list of social networks. Problem is, I do still use it for promoting events for my residents and keeping in touch with a few of them. But, I digress. Definitely give this report a read.

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